CHARACTER
“We’ll be Friends Forever”
BRAND STORY
With the target to Japanese baby products market, we built a brand with a safe, reliable and friendly image through the development of localized brands and characters.
CHARACTER STORY
A cute baby 'Aka' full of curiosity all the time! With such "Aka," " TOMOs“(friends) with various personalities, who used to cried and made all kinds of trouble, can also be quiet and pleasant.
AKA
아카 / あか
Aka, a lovely and cute baby who likes to play with TOMO (friend in Japanese) most, curious at everything in the world with sparkling eyes.
PEKO
페코 / ペコ
Happy dog with a good appetite
POCHA
폿챠 / ポチャ
Chubby and sharp cat
PUNPUN
푼푼 / プンプン
Bad tempered bunny
CHAPU
챠푸 / チャプ
Crybaby frog who likes singing
KORO
코로 / コロ
A lazy sea otter who likes lazing around
PAKU
파쿠 / パク
An alligator that bites all the time when angry
“Let’s LIRI!”
BRAND STORY
LIRI= LI(Family name of president)+R(REAL)+I(IMAGINATION) HUAXING TRIP helps to realize your travel in imagination.
CHARACTER STORY
LIRI is a firebird with an active personality, fluttering with her big wings. Enjoying shopping and traveling, recently LIRI has fallen in love with the city Busan. She is spending her second heyday bird life as a passionate guide promoting Busan.
